Productivity / Oct 28 2022

How to create branding guidelines and share them using Koofr

If you want to ensure a unified and consistent presentation of your brand, you need branding guidelines. Here are a few tips on what to include and how to maintain & distribute the resource using Koofr.

Call it what you like - branding guidelines, brand book, brand rules, etc. In any case, we're talking about an essential brand resource that serves to guide and direct stakeholders (like designers, marketing employees, agencies, journalists, and others) when using the brand or communicating it.

Think of it as your brand's bible, a set of documents and visuals that ensure consistent messaging and user experience on all brand touchpoints. Or, to put it plainly, to ensure that all your advertising, packaging, press clippings, social media, merchandising, etc. look like they fit together and match.

Depending on the size of your brand, different people and teams, either internal or external (or both), may be involved in the production of your marketing materials. Having a central resource they can tap into helps everyone stay on the same page.

Branding guidelines ensure consistent messaging and user experience.

What to include in your branding guidelines

When putting together a guide on how to correctly present your brand, you need to think of all the different ways people will come into contact with it. Are we talking about a physical product (that perhaps requires packaging) or digital software? Are there visuals beyond the simple logo (like icons, colours, video jingles) required to convey the message?

You might also add a short description of brand DNA that could include important brand values, vision, and history. It's not necessary by any means, but in some cases, this data can inform creative decisions that fall outside the scope of what's strictly prescribed by the guidelines.

These are things your branding agency will take into account when developing your brand, and they also define the materials that need to be created.

Branding elements

Here's a list of elements to consider when putting together your brand resources:

The basic Koofr logo.

Showcase screenshots of the Koofr web app.

An example of Koofr logo dos and don'ts - distortions, rotations, and other alterations are forbidden.

It's absolutely fine if you don't want to include all of these in your branding materials. Some of the suggestions might not even apply to your brand, so just use the elements that are relevant and important for you.

You can also create different versions of branding guidelines for internal and external use.

Hosting branding documents on Koofr

Koofr is a great solution for hosting branding guidelines and other brand resources. You can easily add, remove, or update files stored in a dedicated folder yourself, so it can be managed without involving your web team every time a change needs to be published.

Koofr branding guidelines are hosted on Koofr and distributed with a public link.

You can organize the contents of the folder by context or use, eg. create a folder specifically for product screenshots or photography.

The folder can then be shared by adding users (for internal use) or by creating a link (for internal or external use). More on Koofr's sharing options is covered in our blog post.

Links can be customized by setting a custom URL and adding a custom introductory message. If you need to restrict access, you can protect the link by adding a password.

Example: Koofr branding

You know us - we would never preach something we don't practice. We use Koofr to host Koofr's own branding resources. Our Press information page contains basic information about Koofr, and it's where you'll find this custom link: https://k00.fr/branding

As you can see, we've included a number of variations of the Koofr logo, a collection of screenshots of the Koofr app family, and a guide for logo placement. Feel free to have a look!

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