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Privacy & Security / Aug 09 2024

How to recognize and defend yourself against social engineering attacks

Social engineering attacks are growing more sophisticated, using psychological tricks to deceive you and compromise your personal and professional information. Discover key strategies to recognize and defend against social engineering attacks, keeping yourself informed and secure.

Written by human for humans

Imagine scrolling through your social media feed and stumbling upon a post from what appears to be a well-known charity organization. The post claims they are raising funds for victims of a recent natural disaster. Moved by the distress and the sense of urgency, you click on the link and make a donation. Later, you discover that the charity was fake, and your money has vanished into the pockets of cybercriminals. This is a classic example of a social engineering attack.

Young troubled woman using laptop at home

Social engineering is the art of manipulating people into performing actions or divulging confidential information. Unlike hacking that relies on technical skills, social engineering exploits human psychology and trust.

The prevalence of social engineering attacks is on the rise, posing significant risks to individuals and organizations alike. These attacks are increasingly sophisticated, leveraging current events, popular trends, and technology to deceive targets.

For individuals, it can lead to identity theft, financial loss, and emotional distress. For organizations, the stakes are even higher, potentially resulting in financial damage, loss of sensitive data, and the loss of trust. As these attacks become more common, understanding and mitigating the threat of social engineering is more crucial than ever.

How Social Engineering Works


Social engineering tactics are designed to exploit human psychology and elicit response. These tactics often rely on creating a false sense of urgency, instilling fear, or exploiting trust. Attackers pressure victims into acting quickly without thinking. For example, you might receive an email stating that "Your account will be suspended if you don't click on this link within 24 hours!". The urgency prompts immediate action, making you more likely to click on the link and divulge your personal information.

Fear-based tactics play on the victim’s anxieties and concerns. An example is a message that says, "We detected suspicious activity on your device!". This message triggers fear of potential consequences, leading you to follow the attacker’s instructions to resolve the fake issue.

Your trust is manipulated by attackers who pose as reputable entities. For instance, an email might appear to be from your bank, complete with official logos and language, asking you to verify your account details. The apparent legitimacy of the email fosters trust, increasing the likelihood that you will comply with the request.

three men working on laptops

Stealing Sensitive Data: Primary goal is to obtain confidential information such as login credentials, financial information, and personal details. By impersonating trusted entities or creating convincing scenarios, attackers trick victims into providing valuable data.

Gaining Unauthorized Access: Attackers aim to infiltrate computer systems or online accounts without permission. By obtaining login details or exploiting trust, they gain access to sensitive systems, allowing them to steal data, monitor activities, or disrupt operations.

Committing Financial Fraud: Financially motivated attackers use social engineering to commit identity theft, initiate unauthorized money transfers, or make fraudulent purchases. They exploit personal information to impersonate victims and manipulate financial institutions or online services.

Conceptual Photo of a Money Scam

Disrupting Business Operations: Social engineering is also used to install malware or launch ransomware attacks. By convincing an employee to download a malicious attachment or visit a compromised website, attackers can install harmful software that disrupts business operations, encrypts data, and demands ransom for its release.

Understanding the psychology behind the online scams and the goals of attackers is crucial in developing effective cyber security. Awareness and skepticism towards unexpected requests for information or actions can significantly reduce the risk of falling victim to these manipulative tactics.

Common Social Engineering Attack Types and How to avoid becoming a victim


Phishing emails are emails that look legitimate but are designed to steal your information. How to identify them? Check the sender’s address for typos or impersonation, look for urgency and grammatical errors, and beware of requests for personal information. The best solution is to not click on links or attachments and to verify the sender by contacting the organization directly. You should also report phishing attempts to the appropriate authorities.

Protect yourself from phishing attacks

Another option that seems to be gaining on popularity are phone scams. Scammers call pretending to be tech support or another legitimate entity to extract information or money from you. Some common red flags are: claims your computer is infected, requests for remote access, and high-pressure tactics to make a payment. Never give out personal information and verify the caller’s identity by contacting the organization directly. Hang up if you are pressured into making a payment or divulging any sort of information.

Man Having a Phone Call In-front of a Laptop

With pretexting attackers create fake scenarios to obtain information. They may pose as an IT department representative needing your password or they conduct a fake survey promising rewards. Always verify the caller’s identity, be cautious with unsolicited information requests, and contact the organization directly if you are unsure about the its legitimacy.

In watering hole attacks attackers compromise trusted websites to infect visitors with malware. To avoid them always look for secure connections ("https"), avoid clicking on suspicious links, and do not download unknown files.

What is malware and how to protect yourself against it?

Baiting attacks lure victims with amazing free offers or sensational content to trick them into clicking on malicious links. Don't be fooled by “Click here to win a free phone!” or “You won’t believe this celebrity scandal!”. Always use the power of critical thinking and verify the source of the offer that seems to good to be true. And avoid downloading files from untrusted sources.

With social media you need to avoid honey trapping attacks. In those, attackers create fake social relationships to gain information or access. They pretend to be a romantic interest or a friend to build trust. Be cautious with personal information shared online and verify the identity of a person you're talking to before engaging deeply.

Attackers use impersonating in business email compromise. They impersonate business executives or employees to authorize fraudulent transactions. They might send convincing emails requesting transfers of money or sensitive information. Always verify requests for financial transactions through a secondary channel.

In quid pro quo attacks attackers promise a benefit in exchange for information. They may offer tech support in exchange for access credentials. To avoid them be skeptical of unsolicited offers and verify the identity and legitimacy of the person making the offer.

Tips on How To Defend Yourself from Social Engineering Attacks


  • Be wary of unsolicited requests. Always verify the authenticity of emails or calls before responding, especially if they ask for personal information or immediate action.
  • Think before you click. Hover over links to check their true destination before clicking, and avoid clicking on suspicious links in emails or messages.
  • Use strong passwords and multi-factor authentication. Complex, unique passwords and two-factor authentication (2FA) will give your online accounts an extra layer of security.

What is a strong password and how to remember it

  • Keep software updated. Regularly update your software to patch vulnerabilities that attackers can exploit to gain access to your systems.
  • Be cautious on social media. Limit the amount of personal information you share, be skeptical of friend requests from unknown individuals, and avoid clicking on links or downloading files from unfamiliar accounts.
  • Educate yourself on best cyber security practices. Stay informed about social engineering tactics and best cyber security practices. Continuously educate yourself on how to recognize and respond to cyber threats.

Read more in our blog: Practical tips for your online security

What to do if you fall victim to a social engineering attack


In case you do fall victim to a social engineering attack, always report the attack. If you encounter phishing emails or other social engineering attempts, notify relevant authorities in your country.

If you suspect your account has been compromised, change passwords immediately. In case of significant data loss or severe breaches, consider seeking professional assistance to recover data and secure your systems.

Staying vigilant against social engineering attacks is crucial in today’s digital landscape. These attacks prey on human emotions and trust, making everyone a potential target. By being cautious with unsolicited requests, verifying information, and maintaining strong security practices, you can significantly reduce the risk of falling victim to these manipulative tactics. Regular education and awareness are key to staying one step ahead of attackers and protecting your personal and professional information.


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We also published a Slovenian version of the same article for those who prefer to read it in that language.